Seasonal trends01 / 08
Halloween, masks and the rise in discreet dating activity
Member survey findings alongside changes in registrations, messages and photo updates during Halloween.
Media centre / 2026
Behind the
headlines.
Original research, cultural observations and reporting on how people navigate privacy, technology and modern relationships. Welcome to the Sasha7 newsroom.
Explore the newsroom
Original insights
The latest from Sasha7.
Our latest member surveys and platform analyses, exploring the evolving culture of discreet dating and relationships.
October 2026 / Featured study
Behind the mask: Halloween's discreet dating effect.
An analysis of Halloween-period activity on Sasha7, alongside a member survey about costumes, anonymity and flirtation.
81%Reported increase in profile updates during the 2025 Halloween period, versus Sasha7's comparison window.
September 2026 / Member survey
AI is entering the most private parts of relationships.
From writing messages to navigating suspicious circumstances: what 1,087 surveyed adult Sasha7 users reported.
44%Of surveyed users reported using AI in connection with a discreet relationship.
These are Sasha7's own surveys and platform analyses, not population-wide estimates. See the methodology and sample definitions in each linked report.
Third-party reporting
Sasha7 in the news.
Reporting and mentions in external media outlets. Each link opens the original publication.
Estado de Minas
AI becomes a tool in discreet relationships, according to a Sasha7 survey.
O GLOBO
Inside the dating apps designed for married women.
Cartão de Visita · R7
Research looks at Brazilian cities with the most discreet dating activity per capita.
Business Manchester
Coverage of the Sasha7 Sydney billboard campaign referencing Anthony Albanese.
News Today
Sydney billboard aimed at Albanese draws a strong reaction.
Portal Olhar Dinâmico
Brazilian research examines the geography of infidelity and discreet dating.
Library / Reports & announcements
Explore the research library.
Browse Sasha7-authored articles, member research, regional rankings and company announcements. These are not independent news reports.
For an overview of our research programme, visit the Sasha7 Research Hub .
AI & relationships02 / 08
AI and the modern affair: a survey of 1,087 users
How respondents say they use AI for messages, advice and managing discreet relationships.
Digital communities03 / 08
The Invisible Metropolis: public online infidelity communities
An analysis of participation and discussion activity in selected public online communities.
United States04 / 08
Infidelity in the USA: seven cities in the spotlight
A ranking based on Sasha7's internal platform activity across U.S. cities.
Brazil05 / 08
Brazil's cities with the most discreet dating activity
Portuguese-language ranking drawn from platform activity in Brazil.
Australia06 / 08
Australian cities and discreet dating: a regional ranking
Looking at relative platform activity across Australian cities and local communities.
Campaigns07 / 08
The Sydney billboard that sparked international coverage
Sasha7's own account of its Australian outdoor advertising campaign.
Member research08 / 08
From Tinder to discreet dating: a poll of Sasha7 women
An exploration of earlier mainstream-dating-app experience among surveyed female members.
No publications found in this category.
Spokesperson / Expert perspectives
A voice behind
the research.
Meet the contributor behind much of Sasha7's relationship commentary and browse quotable perspectives for your next story.
Sasha7 / Contributor
Featured spokesperson
Sasha Correia
Vice President at Sasha7 Relationship research contributor
Sasha Correia writes and comments on relationship psychology, digital intimacy, online anonymity and discreet dating. Her published Sasha7 biography lists a PhD in Clinical Psychology and a master's degree in Social Psychology; her Connectively profile identifies her as Vice President at Sasha7 and a lead relationship researcher.
Sasha is affiliated with Sasha7. Her commentary reflects a company contributor's perspective; it is distinct from independent research findings and is not individualized clinical advice.
Quotes for media use
On the record.
Copy a quote with its attribution and, where available, a link to the original publication. For interviews or confirmation, contact our press team.
The psychology of anonymity
“That sexy Halloween selfie your partner just took? It might not be destined for Instagram. Oscar Wilde said it best: give someone a mask, and they’ll show you their true face. Halloween creates a unique psychological space where anonymity breeds uninhibited flirtation.”
From Tinder to discreet dating
“Women were empowered by apps like Tinder during their single years, and now that Tinder is no longer an option for them, it’s no surprise they’re turning to more discreet alternatives. As a female-first affair site, we have benefited greatly from this shift.”
Valuing a relationship while feeling dissatisfied
“People cheat for mostly the same reasons; there are parts of their relationship they love/value (family, stable home, children), and parts they are deeply unsatisfied with”
Why Sasha7 prioritizes women
“The objective of this campaign was straightforward: to ignite interest among women, and it successfully accomplished that goal. We firmly believe that by prioritizing the attraction and retention of women, men will naturally follow.”
For accurate attribution: These are Sasha Correia's perspectives as a Sasha7 contributor and executive, not statistics or independent clinical findings. Three quotes are sourced to previously published Sasha7 articles; the relationship-motivations statement was supplied separately for this newsroom. See our editorial contributors policy and source-linked infidelity statistics.
Company / Background
Meet Sasha7.
Sasha7 is an online dating platform built for adults seeking discreet, open-minded connections.
Privacy is central to its product approach, with features including anonymous profiles, private photo galleries and disappearing media. Its platform serves members across markets including Brazil, Australia, the United States, Canada and the United Kingdom.
Beyond the platform, Sasha7 publishes member surveys, analyses of its own activity and commentary on technology, dating and relationship culture.
Visit the main Sasha7 website01
Privacy by design
Anonymous profiles, photo controls, private galleries and disappearing media.
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International audience
Communities in the Americas, Australia and the United Kingdom.
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Original member research
Surveys and platform trends focused on discreet dating and relationships.
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Media-ready information
Background, follow-up data and interviews available via the press team.
A note to journalists
Good reporting starts with good context.
Sasha7 research generally reflects the behaviour or responses of people using its platform or selected public online communities. It should not be presented as representative of all adults or as a measure of confirmed infidelity in the wider population. For sample details, comparison periods, sourcing, images or comment, please contact our press team.
Press enquiries
Have a story
in mind?
We welcome media requests for interviews, informed comment, research methodology, additional breakdowns and approved visual assets.
Direct media contact
[email protected]Looking for a logo, company fact sheet or imagery? Include “media assets” in your email so we can send approved materials.