Seasonal trends01 / 08
Halloween, masks and the rise in discreet dating activity
Member survey findings alongside changes in registrations, messages and photo updates during Halloween.
Media centre / 2026
Behind the
headlines.
Original research, cultural observations and reporting on how people navigate privacy, technology and modern relationships. Welcome to the Sasha7 newsroom.
Explore the newsroom
Original insights
The latest from Sasha7.
Our latest member surveys and platform analyses, exploring the evolving culture of discreet dating and relationships.
October 2026 / Featured study
Behind the mask: Halloween's discreet dating effect.
An analysis of Halloween-period activity on Sasha7, alongside a member survey about costumes, anonymity and flirtation.
81%Reported increase in profile updates during the 2025 Halloween period, versus Sasha7's comparison window.
September 2026 / Member survey
AI is entering the most private parts of relationships.
From writing messages to navigating suspicious circumstances: what 1,087 surveyed adult Sasha7 users reported.
44%Of surveyed users reported using AI in connection with a discreet relationship.
These are Sasha7's own surveys and platform analyses, not population-wide estimates. See the methodology and sample definitions in each linked report.
Third-party reporting
Sasha7 in the news.
Reporting and mentions in external media outlets. Each link opens the original publication.
Estado de Minas
AI becomes a tool in discreet relationships, according to a Sasha7 survey.
O GLOBO
Inside the dating apps designed for married women.
Cartão de Visita · R7
Research looks at Brazilian cities with the most discreet dating activity per capita.
Business Manchester
Coverage of the Sasha7 Sydney billboard campaign referencing Anthony Albanese.
News Today
Sydney billboard aimed at Albanese draws a strong reaction.
Portal Olhar Dinâmico
Brazilian research examines the geography of infidelity and discreet dating.
Library / Reports & announcements
Explore the research library.
Browse Sasha7-authored articles, member research, regional rankings and company announcements. These are not independent news reports.
AI & relationships02 / 08
AI and the modern affair: a survey of 1,087 users
How respondents say they use AI for messages, advice and managing discreet relationships.
Digital communities03 / 08
The Invisible Metropolis: public online infidelity communities
An analysis of participation and discussion activity in selected public online communities.
United States04 / 08
Infidelity in the USA: seven cities in the spotlight
A ranking based on Sasha7's internal platform activity across U.S. cities.
Brazil05 / 08
Brazil's cities with the most discreet dating activity
Portuguese-language ranking drawn from platform activity in Brazil.
Australia06 / 08
Australian cities and discreet dating: a regional ranking
Looking at relative platform activity across Australian cities and local communities.
Campaigns07 / 08
The Sydney billboard that sparked international coverage
Sasha7's own account of its Australian outdoor advertising campaign.
Member research08 / 08
From Tinder to discreet dating: a poll of Sasha7 women
An exploration of earlier mainstream-dating-app experience among surveyed female members.
No publications found in this category.
Company / Background
Meet Sasha7.
Sasha7 is an online dating platform built for adults seeking discreet, open-minded connections.
Privacy is central to its product approach, with features including anonymous profiles, private photo galleries and disappearing media. Its platform serves members across markets including Brazil, Australia, the United States, Canada and the United Kingdom.
Beyond the platform, Sasha7 publishes member surveys, analyses of its own activity and commentary on technology, dating and relationship culture.
Visit the main Sasha7 website01
Privacy by design
Anonymous profiles, photo controls, private galleries and disappearing media.
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International audience
Communities in the Americas, Australia and the United Kingdom.
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Original member research
Surveys and platform trends focused on discreet dating and relationships.
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Media-ready information
Background, follow-up data and interviews available via the press team.
A note to journalists
Good reporting starts with good context.
Sasha7 research generally reflects the behaviour or responses of people using its platform or selected public online communities. It should not be presented as representative of all adults or as a measure of confirmed infidelity in the wider population. For sample details, comparison periods, sourcing, images or comment, please contact our press team.
Press enquiries
Have a story
in mind?
We welcome media requests for interviews, informed comment, research methodology, additional breakdowns and approved visual assets.
Direct media contact
[email protected]Looking for a logo, company fact sheet or imagery? Include “media assets” in your email so we can send approved materials.