In the world of online dating, “balance” is often just a buzzword. At Sasha7, it’s a measurable financial investment. Earlier this year, we made waves across the media landscape by spending over $500,000 on full-page advertisements in the world’s most prestigious women’s magazines, including Women’s Health, Elle, Cosmopolitan, and more.
Why the Massive Spend?
We know that a thriving community depends on the quality of its female members. By targeting high-end publications, we aren’t just looking for “users”—we are looking for sophisticated women who value discretion.
While the campaign sparked over 9,000 complaints from those who found our presence “too bold,” we viewed it as a resounding success. As our Executive Vice-President, Sasha Correia, puts it:
“The objective of this campaign was straightforward: to ignite interest among women, and it successfully accomplished that goal. We firmly believe that by prioritizing the attraction and retention of women, men will naturally follow.”
Sasha7: Built for Privacy, Guided by Women
Attracting women is only half the battle; keeping them safe and in control is where Sasha7 truly leads. We don’t just guess what women want—we ask.
In fact, our Disappearing Voice Notes feature was added specifically because our female users requested it. They wanted a way to hear a voice and feel a connection without leaving a permanent digital trail.
- Disappearing Voice Notes: A feature directly inspired by requests from our female users. Send a message that vanishes the moment it’s heard—giving you the freedom to be yourself without worry.
- Private Galleries & Disappearing Photos: You maintain total control over your visual footprint. You decide who sees what, and for how long.
- Empowered Exploration: These features ensure that privacy isn’t just an option—it’s the foundation of every interaction.
From Ads to Action – Our Guided Community
Our $500,000 investment in women’s media was only the first step. To ensure that the women we attracted found a respectful and high-quality environment, we didn’t leave the “onboarding” to chance.
We developed a comprehensive Getting Started Guide with tailored tips for both men and women. This guide serves as the bridge between our “Female-First” philosophy and the actual daily interactions on the platform:
By investing in education alongside advertising, we ensure that the “measurable financial investment” leads to a measurable increase in meaningful, high-quality connections.
Sasha7’s Male to Female Ratio: Engineered for Real Connection
In the world of online dating, “balance” is often just a buzzword. At Sasha7, it’s a measurable commitment. We understand that a thriving community requires more than just numbers; it requires active, high-quality engagement.
The Female Experience Women represent approximately 19% of our total registrations. To ensure our female members feel empowered and in control, they enjoy 100% free, unlimited access to all premium features—including messaging and voice notes—from the moment they join.
The Active Male Community While men make up 81% of signups, we prioritize intent over volume. Only about 10% of male registrants choose to upgrade to a premium membership. This acts as a natural “quality filter,” ensuring that the men you encounter are the most serious, respectful, and invested members of the platform.
The Result When you account for the high activity levels of our female members and the selective “upgraded” status of our male members, the active ratio on Sasha7 sits at a perfect 1:1 balance. We have successfully eliminated the “noise” of casual browsers, creating a high-energy environment where for every active woman, there is a high-caliber, invested man ready to connect.
The Sasha7 Quality Filter
Typical dating app noise: high volume, low engagement.
A Perfect 1:1 Balance
By filtering for quality, we ensure that for every woman on Sasha7, there is a serious, high-caliber man ready to connect.
Conclusion: A Community Built on Listening
At the end of the day, Sasha7’s success isn’t just measured by the $500,000 we spend on advertising or the headlines we create. It is measured by the trust our female members place in us every time they send a disappearing voice note or open a private gallery.
We didn’t just build a platform and hope women would show up; we invested in their presence and engineered the site around their specific requests. By prioritizing women, we haven’t just created a “Ladies’ Night” online—we’ve built a thriving, balanced, and high-energy community where everyone can explore discreetly and on their own terms.
FAQ: Women and Privacy on Sasha7
How does the male-to-female ratio work on Sasha7?
While raw signup data reflects the typical landscape of the internet, the active conversation ratio on Sasha7 is nearly 1:1. By providing women with free, total access and requiring a premium upgrade for men to converse, we filter out “window shoppers.” This ensures that for every active woman looking for a connection, there is an equally active, high-intent man ready to meet her.
Why is Sasha7 free for women?
We believe that a balanced and high-quality community starts with women. Much like a premier nightclub’s “Ladies’ Night,” providing 100% free access to all features—including premium tools—ensures a vibrant environment that naturally attracts genuine, respectful men.
Are the “Disappearing Voice Notes” really private?
Yes. This feature was added specifically at the request of our female users. It allows you to send a voice message that vanishes after it is played, ensuring you can connect on a deeper level without leaving a permanent digital footprint.
How does Sasha7 protect my identity?
Discretion is our core pillar. We offer features like Private Galleries (where you control who sees your photos), anonymous profile options, and a “Photo Wizard” to blur or mask your images. We never link to your personal social media or phone number.
What was the $500k advertising controversy about?
Earlier this year, we invested over $500,000 in full-page ads in Elle, Cosmopolitan, and Women’s Health. While the bold campaign sparked over 9,000 complaints, it successfully attracted thousands of high-quality female members who were looking for a sophisticated, discreet space to connect.
How do you ensure men on the site are respectful?
We don’t just let anyone in; we guide our male members on how to create profiles and engage in ways that women actually appreciate. By setting a high bar for behavior and profile quality, we eliminate the “red flags” and “creepy messages” found on other apps.
