A new poll shows the ‘Tinder generation’ is driving growth in discreet dating platforms, with 72% of women on Sasha7 having used Tinder when single, highlighting the shift toward privacy-focused online connections.
Since Tinder’s launch in 2012, many of its early users are now married, and the app has inadvertently become a “training ground” for online dating. These early adopters are increasingly turning to discreet platforms like Sasha7, seeking privacy and control over their online interactions.
Tinder introduced an entire generation to online dating, and its impact is evident—both in relationships and in the growing popularity of platforms like Sasha7.
A recent poll of female users on Sasha7 showed:
- 72% of women on Sasha7 admit to using Tinder in their single years, crediting it with teaching them the ins and outs of online dating.
- The average woman on Sasha7 has been married for 7 years, with many citing a need for validation and attention that they no longer feel in their current relationships.
- 82% of women surveyed said anonymity is the number one factor influencing their choice of online platforms post-marriage.
How Tinder Shaped Modern Dating:
- Normalized Online Dating: By 2024, online dating became the most popular way to find a partner, compared with only 15% in 2010.
- Removed the Stigma: Tinder helped erase the stigma around “hookup apps” and casual encounters.
- Familiarized Women with Online Dating: Tinder empowered women to confidently navigate online dating, paving the way for apps like Sasha7.
“Women were empowered by apps like Tinder during their single years, and now that Tinder is no longer an option for them, it’s no surprise they’re turning to more discreet alternatives. As a female-first affair site, we have benefited greatly from this shift.”
– Sasha Correia, Vice President of Sasha7
The impact of Tinder is undeniable, leading to a sharp rise in interest in affair sites, with Sasha7 reporting over 188,000 female sign-ups in 2025 alone, surpassing major competitors like Ashley Madison, Secret Benefits, Redhotpie, and Meu Patrocínio.
Poll Details: This poll surveyed 1,200 female users of Sasha7, aged 31–49, across the United States and Australia between January 1 and September 30, 2025. The survey was conducted anonymously online, with respondents providing insights into their past online dating behaviors and current platform preferences.
