Australia’s fastest growing affair site incites anger with controversial billboard
The shocking mobile billboard that reads “You’ve been letting him screw you for so long, your wife figured it was her turn to cheat” with a photo of Anthony Albanese has taken to the streets of Sydney and has already sparked a flood of complaints. The company responsible is Sasha7, a discreet affair website in Australia whose slogan is “Married, but looking?”
“Despite how this looks, this is not at all a political statement. The Sasha7 team has some people who support Albanese, people who don’t, and everything in between. The goal of this campaign was to spark interest, particularly in women, which it did. Sasha7 has a female first approach. Our research has shown that support for Albanese, especially among women, has significantly declined which is exactly why we ran with the idea. We believe that if we focus on attracting and retaining women first the men will follow.”
– Vice-President of Strategy at Sasha7
With a 7% inflation rate, average home prices skyrocketing to almost 1 million dollars, and interest rates climbing above 4% under Albanese, it’s clear why he’s become an easy target.
The strategy appears to have worked exceptionally well, as Sasha7 reported a record-breaking number of female signups since the controversial ad started running.
About Sasha7: Sasha7 is a female-focused affair website that promotes an active community of open-minded, discreet, and non-judgmental users. Launched in 2020 Sasha7 became the fastest growing affair site in Australia adding nearly 50,000 users in 2025 alone.
