{"id":3773,"date":"2026-01-14T05:33:31","date_gmt":"2026-01-14T05:33:31","guid":{"rendered":"https:\/\/sasha7.com\/blog\/?p=3773"},"modified":"2026-03-18T14:22:48","modified_gmt":"2026-03-18T14:22:48","slug":"female-user-acquisition","status":"publish","type":"post","link":"https:\/\/sasha7.com\/blog\/female-user-acquisition\/","title":{"rendered":"The $500,000 Commitment: Why Sasha7 Invests Heavily in Female Users"},"content":{"rendered":"\n

In the world of online dating, “balance” is often just a buzzword. At Sasha7, it\u2019s a measurable financial investment. Earlier this year, we made waves across the media landscape by spending over $500,000 on full-page advertisements<\/strong> in the world\u2019s most prestigious women\u2019s magazines, including Women\u2019s Health<\/em>, Elle<\/em>, Cosmopolitan<\/em>, and more. <\/p>\n\n\n

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Why the Massive Spend?<\/h2>\n\n\n\n

We know that a thriving community depends on the quality of its female members. By targeting high-end publications, we aren’t just looking for “users”\u2014we are looking for sophisticated women who value discretion.<\/p>\n\n\n\n

While the campaign sparked over 9,000 complaints<\/strong> from those who found our presence “too bold,” we viewed it as a resounding success. As our Executive Vice-President, Sasha Correia<\/a><\/strong>, puts it:<\/p>\n\n\n\n

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“The objective of this campaign was straightforward: to ignite interest among women, and it successfully accomplished that goal. We firmly believe that by prioritizing the attraction and retention of women, men will naturally f<\/sup>ollow.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

Sasha7: Built for Privacy, Guided by Women<\/h2>\n\n\n\n

Attracting women is only half the battle; keeping them safe and in control is where Sasha7 truly leads. We don\u2019t just guess what women want\u2014we ask.<\/p>\n\n\n\n

In fact, our Disappearing Voice Notes<\/strong> feature was added specifically because our female users requested it. They wanted a way to hear a voice and feel a connection without leaving a permanent digital trail.<\/p>\n\n\n

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  • Disappearing Voice Notes:<\/strong> A feature directly inspired by requests from our female users. Send a message that vanishes the moment it\u2019s heard\u2014giving you the freedom to be yourself without worry.<\/li>\n\n\n\n
  • Private Galleries & Disappearing Photos:<\/strong> You maintain total control over your visual footprint. You decide who sees what, and for how long.<\/li>\n\n\n\n
  • Empowered Exploration:<\/strong> These features ensure that privacy isn’t just an option\u2014it\u2019s the foundation of every interaction.<\/li>\n<\/ul>\n\n\n\n

    From Ads to Action \u2013 Our Guided Community<\/h2>\n\n\n\n

    Our $500,000 investment in women\u2019s media was only the first step. To ensure that the women we attracted found a respectful and high-quality environment, we didn’t leave the “onboarding” to chance.<\/p>\n\n\n\n

    We developed a comprehensive Getting Started Guide<\/strong> with tailored tips for both men and women. This guide serves as the bridge between our “Female-First” philosophy and the actual daily interactions on the platform:<\/p>\n\n\n\n